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Toyota Prius Prime Model Review

Test Drive A New2017 Prius PrimeThe Hybrid You Can Charge.

Est. MPG/MPGe*54 / 133

Starting MSRP*$27,100

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2017 Toyota Prius Prime

Let's Imagine the New Possible

Experience the most advanced Toyota Prius yet. With an estimated 133 MPGe, the all-new Prius Prime stands at the top of the class in fuel efficiency. Using cutting-edge lightweight materials, Toyota has redefined what you would expect from a hybrid vehicle. Choose between both Full-Electric and Hybrid driving modes to maximize your driving experience.

But the Prius Prime delivers more than just fuel economy. The massive available 11.6 inch HD multimedia display puts the latest technology right at your fingertips. The Toyota Safety Sense package is loaded with features including Pre-Collision System with Pedestrian Detection (PCS w/PD), Lane Departure Alert with Steering Assist (LDA w/SA), Automatic High Beams and Full-Speed Range Dynamic Radar Cruise Control (DRCC).

2017 Toyota Prius Prime

Prius Prime Models

prius prime plus

Prime Plus

$27,100 starting

54/133 est. mpg

  • Standard Toyota Safety-Sense collision prevention systems
  • 7 inch Toyota Entune Premium Audio display
  • Standard Bluetooth connectivity
  • Standard heated front seats and a smart-flow climate control system
  • Standard Siri Eyes-Free and integrated navigation
prius prime premium

Prime Premium

$28,800 starting

54/133 est. mpg

  • Standard 11.6 inch vertical touchscreen display
  • Standard Smart-Key System on three doors
  • EPA estimated 25 mile range in EV mode
  • Toyota SofTex luxury interior with heated seats
  • Standard Qi wireless charging system
prius prime advanced

Prime Advanced

$33,100 starting

54/133 est. mpg

  • Standard heated steering wheel and remote climate system
  • Standard heads-up display unit with rain-sensing windshield wipers
  • 5:30 charging time with standard wall outlet, 2:10 with 240V public outlet
  • Standard Blind Spot Monitor and Rear Cross-Traffic Alert
  • Auto-dimming rearview mirror

2017 Prius Prime Gallery

prius prime plug in

Unrivaled Efficiency

With a class-leading 54 MPG combined rating and a 133 MPGe rating, the Prius Prime takes efficiency to new levels. The combined versatility of hybrid and EV driving modes maximize fuel efficiency.

prius prime touchscreen display

Cutting-Edge Technology

Available 11.6 inch touchscreen HD multimedia display, the Prius Prime is packed with tech features. Available tech features such as Qi wireless charging, navigation, and Entune App Suite are sure to impress tech-savvy drivers.

2017 prius prime

No Special Equipment Required

Experience the convenience of charging your vehicle in 5 Hours and 30 Minutes via a standard 110V wall outlet, or in just 2 Hours and 10 Minutes via a 240V public charging station.

toyota safety sense

Safe and Sound

Take comfort in the fact that the Toyota Prius Prime comes standard with Toyota Safety Sense. Included is the Pre-Collision System, Lane Departure Assist, Automatic High Beam Headlights, and Dynamic Radar Cruise Control.

The Critics Agree

KBB Best Buy Awards 2017

The 2017 Toyota Prius Prime was awarded the Electric/Hybrid Best Buy Award for 2017 by Kelley Blue Book. Prius Prime delivers an unmatched driving range, impressive technology, and renowned Toyota reliability and safety. PLUS, If the class leading fuel efficiency is not enough, eligible buyers could receive up to a $4,500 maximum federal tax credit as well.*

Prius Prime Additional Specifications

Engine 1.8-liter 4-Cyl Hybrid Body Type Hatchback
Horsepower 95 hp @ 5200 rpm Number of Doors 4
Torque 105 lb-ft @ 3600 rpm Number of Airbags 8
MPG 54 MPG Combined Seating Capacity 4
Drivetrain Front-Wheel Drive Cargo Volume 19.8 Cubic Feet

Test Drive a Prius Prime Today!

There is a Prius Prime for everyone. Whether your focus is on technology, efficiency, or comfort, there are three trim levels of Prius Prime to meet your needs. With Prius Prime inventory only starting to arrive, we invite you to come Test Drive one at your earliest convenience to experience it for yourself. Then we can keep you informed of our pipeline of incoming vehicles so you can choose the best one for you!

*MSRP - MSRP excludes the Delivery, Processing, and Handling Fee of $885. Excludes taxes, license, title and dealer fees. Actual dealer price will vary.

*MPG/MPGe - 2017 Prius Prime EPA-estimated combined MPG and combined MPGe. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on MPG, please see

*Federal Tax Credit - Government incentives are for informational purposes only. They are subject to change without notice, and do not constitute tax or legal advice. Government incentives are not within Beechmont Toyota's control and all persons considering use of available incentives should consult with their own tax professional to determine eligibility, specific amount of benefit available, if any, and further details. Please check with your local, state, or federal agency (IRS) and/or a tax professional for eligibility requirements.

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